In this article, we are going to explain the several techniques and types of off page optimization. Off-page Seo or off-site Seo is a technique where we take some creditable actions (here actions stands for sharing good quality content or links to other websites or web channels) outside of our website to create some good backlinks, to increase popularity & trustworthiness, and to improve the ranking of our website or webpage within SERPs – Search Engine Results Pages. It is an expert by other trustworthy locations on the internet like people, websites, web pages, etc.
But before we start about this topic, let’s understand and gain a basic knowledge of Digital Marketing and its methods and how off-page works into it.
Table of Content
- How Does Search Engine Work?
- What is Digital Marketing?
- What is SEO (Search Engine Optimization)?
- Important Types of SEO Methods
- On-page SEO (On-Page Optimization)
- Technical SEO
- Off-Page SEO (Off-Page Optimization)
- What are Backlinks?
- Start Your Own Blog
- Create More Shareable Content
- Influencer Outreach Strategy
- Social Media Marketing
- Social Bookmarking
- Blog Directory Submission
- Forum Submission
- Article Submission
- Video Sharing
- Image Sharing
- PPT & PDF Sharing
- Infographic Submission
- Web 2.0 Submission
- Press Release Submission
- Question and Answer Platforms
- Google My Business Listing
How Does Search Engine Work?
Search Engines such as Google, Bing, Yahoo, Baidu, DuckDuckGo, etc. works by crawling billions of websites or web pages to perform on ranking, managing, and returning search results with the help of using web crawlers (crawlers are usually known as web robots or web spiders).
Once the crawlers crawl the web sites or webpages, automatically the whole data get stored in a search engine and data storage center. This process is called “Indexing” and once the websites or web pages get indexed into the search engines then probably your content is ready to visible on SERPs (search engine results pages) only when users will search the relevant topic on search engines.
Finally, Algorithms works in the end. There are several algorithms available in the search engines respectively and every algorithm has its own work like data processing, calculation, and other related mathematical and computer operations, and manipulating data in various ways such as inserting, searching and sorting for the particular item.
What is Digital Marketing?
Digital Marketing is the marketing process to promote services, brands, and products online on the internet through different search engines and other digital channels such as display ads, mobile phone apps, and other online digital mediums. Content Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Pay-Per-Click Ads (PPC), Affiliate Marketing, Email Marketing, SMS Marketing, Radio Ads, and Television Ads are the major types of digital marketing that are being used for online internet marketing.
What is SEO (Search Engine Optimization)?
Important Types of SEO
SEO has three types – On-page SEO, Technical SEO, and Off-page SEO. These types are important to improve web search results of your brand, product or service organically. It makes simple to organize, strategize, and execute the SEO plans with the help of these three pillars of SEO.
On-page SEO (On-Page Optimization)
On-page SEO is the process or practice that helps to improve the ranking or to earn higher relevant traffic to the website by optimizing the particular website or webpage. Optimizing Page Titles, Meta Descriptions, Meta Tags or Meta Keywords, URL Structure, Body Tags or Headings, Image SEO, Internal Linking of Pages are the best practices in the on-page SEO for an individual website or webpage.
Technical SEO is the process where we can check crawling and indexing for a particular website or web page. While optimizing, we make sure that all phases of the website are running smoothly or without any problem that will help out in search engine processes to index easily.
Off-Page SEO (Off-Page Optimization)
Off-Page SEO is the process where you and others do all types of activities to rank the website or web page on the top of the SERPs (search engine results pages) away from your own website or web page. The link building in off-page SEO is the main process but not the last. There are many types of off-page SEO that help the website to improve in a ranking of search engines. Below are the techniques or factors that will help you understand the off-page SEO in detail.
1. Start Your Own Blog
To create more traffic to the website, start writing your blog. Create a page on your website by naming it as a Blog page or Post Page or pick the blog name. If you are a blogger then try to create your blog on WordPress, Blogger, Weebly, Wix, and Medium sites, etc. These blogging sites are some of the best blog sites to start your own blog. Choose some descriptive Niche for your blog and start writing the topics on it. Use some good informative images and infographics into the topics, share the related video too if possible. Always write the content more elaborately and creatively. Now, start sharing the topics on other platforms on the internet as described below.
2. Create More Shareable Content
Try to create more useful and informative content for web users. The more shareable content you make, the more traffic you get. It will help you reach the top of the search engine results pages. Keep the content more fresh and updated to reach out to more visitors.
3. Influencer Outreach Strategy
In this strategy, the user can directly approach to good DA, PA, and high ranking websites requesting to share the post or blog to their platform for backlinks. The backlinks for your website or webpage should completely relevant to your Niche or else search engine algorithms can assume it as spamming.
4. Social Media Marketing
Social media marketing plays a major role in off-page SEO. It helps to engage with more people, especially those who spend their time on social media platforms. It helps to create more backlinks and traffic for your website.
The major social media sites are Linkedin, Twitter, Facebook, Pinterest, and Instagram that are high DA and PA platforms. Nowadays, TikTok is becoming a more favorite social media platform for all users.
5. Social Bookmarking
Through the Social bookmarking you can directly share links of your website pages or blogs and try to make a different title tag here if required. These sites give high-quality backlinks for websites or pages.
The top social bookmarking sites such as Digg, Slashdot, Reddit, Diigo, and Tumblr, etc. with high domain and page authority. Try to find a more free bookmarking submission site list online.
6. Blog Directory Submission
Have you ever heard about the phone directory which used to come with landline phones? The online web directory sites work with the same formula where users come to submit their website links to make more presence in search engine results pages into the internet world. It gives you high authority backlinks and creates more chances to gain organic traffic to the website or webpage.
Few free directory submission websites are Esjoub, Lilinkn, Feed Up Info, Finance Buster, Synergy-Directory, Nexus Directory, Directory Fire, and Master Moz, etc.
7. Forum Submission
Search Forums sites are usually used to give suggestions, advice, and answers to users’ questions and their threads. Always make some good forum community connections that should be directly related to your niche topic. It will enhance the website presence on the search engine result pages.
Some of the good forum submission list sites are Digitalocean, Forums.formz, Delphiforums, Flickr, Addthis, Bbpress, Careerbuilder, chronicle, etc.
8. Article Submission
Submitting high-quality content into the high PA articles sites can increase the visibility of your product or service in the form of blogs here. In this platform, the rejection risk is high due to the demand for good quality content that should be genuine too and try not to put more keywords into the blogs to avoid considering it spam article by them.
Here are some high DA article submission sites such as Ezinearticles, Sites.Google, Github, iSnare, MyArticle, Articlebiz, GoArticles, and Storify, etc.
9. Video Sharing
Nowadays, video sharing is one of the most popular trends in terms of sharing information and knowledge, posting promos and intros, brand awareness and conversions videos, product or service reviews, and online classes, etc. It is a good platform to create good credible backlinks for your websites or web pages. There are very few video sharing platforms are available on the internet so always try to submit your videos on high authority sites only.
The higher authority video sharing sites are Youtube, Vimeo, Dailymotion, Metacafe, and Vine, etc.
10. Image Sharing
Always share your informative or brand awareness images on well known and popular image sharing sites only. More people engage with your images, the more chances to gain traffic from there. It is the best platform to create backlinks for your website.
To share image online, go through some of these popular sites such as Instagram, Flickr, Pinterest, Photobucket, Twitpic, Onedrive, and Facebook, etc.
11. PPT & PDF Sharing
Make some fine and quality documents on PPT (PowerPoint Presentation) and PDF (Portable Document Format) formats. It can help you out to create good credible backlinks and enhance traffic to your business or blog.
The best document sharing sites for off page SEO PPT and PDF Slideshare, Calameo, Mediafire, Box, 4shared, etc. where you can share your both PPTs and PDFs documents online.
12. Infographic Submission
The creative Infographics (a type of informative images) are the backbone of any blog or product/service description page. Even one infographic can describe the whole scenario of the business or blog. It makes easier to understand the concept of blog or business and also helps to grow in business and traffic as well. Describe the title tag and meta description properly. Please note that the image size may vary from websites to websites.
Few free infographic submission sites are Visual.ly, Infographicreviews, Slideshare, Fastcompany, Infographicsshowcase, Flickr, Reddit, Infographicbee, and Infographaholic, etc.
13. Web 2.0 Submission
Create a subdomain into web2.0 sites and share some great content of your website. It is a technique where we can build some credible backlinks for published articles. You just need to keep sharing the content and update it regularly.
Keep sharing your business or blog into the sites such as Seokorner, WordPress, Blogger, Blogspot, Issuu, Xing, Tumblr, Livejournal, and Wix, etc. in web2 0 submission list.
14. Press Release Submission
If you or your company wants to create media attention for any of your service/ product or accomplishments and to grab the attention of the public about newly joined employees in your business then you can go for the press release sites. There are both paid and free press release sites available on the internet where you can get backlinks and as well as the attention of visitors. The paid press release is the dofollow press release submission sites.
Always submit press release to associated press sites with high PA such as DidYouKnew, PRNewswire, Mashable, Highwire, PRWeb, Newswire.ca, Sulia, and AIIM, etc.
15. Question and Answer Platforms
These types of platforms or sites are the best way to gain more organic traffic and backlinks for your blog or business. Make sure to put your links into the required fields only while writing the answers on these platforms or else it would consider as spammy.
High PA questions and answers sites are Quora, Answers.Yahoo, Ehow, Blurtit, and Answerbag, etc.
16. Google My Business Listing
Use Google My Business product to do the local SEO for your business on google my business login page and register business on google. It will help you to improve the ranking and brand awareness of your business. Optimize the listing smartly and try to reply to all positive and negative reviews to show customers’ importance to your business. In the content, put some homepage links to get backlinks from it.
The above-mentioned websites for off-page work are based on DA (Domain Authority) and PA (Page Authority) only. And, make sure to improve your website or blog appearance with some on-page and technical SEO techniques also. It covers the 60 % – 70 % part of SEO (Search Engine Optimization) and the rest is for Off-page SEO.
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